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Originally from Sweden, and now living in NYC, I am a passionate advocate for female empowerment and fashion. Ever since I was a little girl, fashion has been a vehicle for me to express myself, take creative risks, and to connect with others.
With MAUD, I aim to explore the intersection of fashion and feminism by showcasing the stories of women leaders in the industry. I hope to dispel the myth that there is only one way to break into fashion and inspire the next generation to embrace their unique passions and aspirations in the world of fashion.
I hope these women’s stories inspire you as much as they have inspired me 🤍
XO,

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